Sarajevo Marketing Kingdom

As we announced, yesterday was held a marketing conference called Marketing Kingdom. Sarajevo International Airport was the Gold Sponsor of the conference organized by the company The PWorld.
Lecturers at the conference were representatives of distinguished companies like: Expedia, IBM, KLM, Unilever, BSkyB, Diageo, American Express, Novartis, Hewlett Packard and PepsiCo who presented the latest marketing trends to the conferees.
Marketing Kingdom was mainly oriented to the Internet-marketing, i.e. use of social networks, web pages and blogs as constituent parts of companies' marketing strategies. The conference also presented strategic trends in running business accross the world.
It was a good opportunity for representatives of the Sarajevo International Airport to get acquainted with current innovative and applicable marketing strategies.